Kresnicka Research and Insights LLC (KR&I) takes privacy seriously and is committed to protecting Personal Information. This Research Privacy Policy (“Policy”) addresses what Personal Information may be collected or acquired during the conduct of our clients’ research projects and how we comply with data protection laws.

KR&I is an independent research company. We draw upon anthropological thinking to help businesses understand and connect with people. Our goal is to derive meaningful insights that improve clients’ businesses and people’s experiences.

This Policy explains what Personal Information we may collect or acquire about research participants, how we may use it, when we may disclose the information, and the steps we take to ensure that Personal Information is kept secure when we conduct our clients’ research projects. KR&I defines Personal Information (also referred to as “personal data”) as any information that identifies participants either directly, such as name, address, email address, telephone number, internet protocol (IP) address, geolocation, etc. or indirectly such as gender, race, ethnicity, or location.

If you have any additional questions or complaints about this Policy or about how your Personal Information is used, disclosed, or secured by KR&I, please email us at info@kresnickaresearch.com.

When conducting research studies on behalf of clients, KR&I may be required to collect or obtain Personal Information from individuals directly or in partnership with third-party research partners.

All third-party research partners are required to have a privacy policy in place that is in accordance with applicable data protection laws. A list of partners and their privacy policies may be provided upon request.

KR&I treats any Personal Information provided with the utmost care. We employ legally required technical and organizational measures to protect Personal Information and participants privacy. Participants identifying information will only be used, as necessary, for the purposes of the specific client’s research needs. Personal Information will not be shared with or sold to third-party individuals or businesses for marketing purposes.

Personal Information will be retained only for such period as is appropriate for its intended and lawful use.

When conducting research studies on behalf of clients, KR&I may be required to collect or obtain Personal Information from individuals directly or in partnership with third-party research partners.

All third-party research partners are required to have a privacy policy in place that is in accordance with applicable data protection laws. A list of partners and their privacy policies may be provided upon request.

KR&I treats any Personal Information provided with the utmost care. We employ legally required technical and organizational measures to protect Personal Information and participants privacy. Participants identifying information will only be used, as necessary, for the purposes of the specific client’s research needs. Personal Information will not be shared with or sold to third-party individuals or businesses for marketing purposes.

Personal Information will be retained only for such period as is appropriate for its intended and lawful use.

KR&I complies with the legal, regulatory, and ethical standards that govern our research. As a result, our policies and procedures undergo frequent review. From time to time, we may change this Policy.

Updated: August 2, 2022