Fandom is a relationship between the self and an object that is simultaneously relatable and elevating (we refer to this ‘object of fandom’ as an OOF).

This relationship meets core human needs: it allows us to better understand and express who we are, connect with others who are similar to us, and feel safer, stronger, and more grounded in the world.

Because it meets these needs so effectively, fandom inspires devotion and active investment.

While the intensity of the relationship between fan and object of fandom may wax and wane, it’s rarely broken altogether.

When it comes to their objects of fandom, fans can…

• Invest their time and money into it
• Generate (and control) conversation about it
• Expand its reach and popularity
• Expand its ‘world’ by creating related content
• Loyally support and defend it
• Influence and change it
• Preserve it
• Resurrect it

Ongoing syndicated research designed to keep a pulse on the ever-changing ‘fanscape’

Custom proprietary research and insights to address clients’ specific fan-centric questions

Custom offerings to elevate and activate clients’ knowledge of fans and fandom

A continuously fielded syndicated study, Fandom Now creates both a macro understanding of the overall ‘Fanscape’ and a deep understanding of entertainment, sports, music, and video game fandom, capturing detailed OOF (object of fandom) data from self-described fans.

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